You Can Still Do You | YouTube

One of Noom’s most impressive RTB’s is that it helps you reach your weight loss goals without asking you to make any drastic changes to your lifestyle. Really. By using psychology to build sustainable habits, even the most unlikely of users can lose weight and keep it off for good.

In this YouTube ad series, we interviewed two Noomers whose personal passions were in direct conflict with traditional weight loss methodologies. Using Noom, they were able to do what they loved to do and still achieve success. 

Iterations on our Zack spots have become some of the top performing pieces of YouTube advertising in rotation, blowing past benchmarks with over 4 million views and increasingly competitive CaC.

ZACK: Brewery owner, winback success story, cauliflower taco king

ANDRIA: Baking entrepreneur, slow walker, Noom evangelizer