The Noom Normal | YouTube

Weight loss is an uphill battle for most people, and for some, it can seem nearly impossible. The good news? Whatever your unique circumstances may be, Noom can help.  

This YouTube ad series features Noomers who’ve found weight loss success despite unique challenges, emotional rollercoasters, and uphill battles. From overweight bodybuilders to moms with 8 years of postpartum weight gain, our Noomers tell their stories in their own words while animations around them bring those stories to life. 

These testimonials are focused on addressing some of the top concerns and needs of weight loss seekers we’ve identified within Noom’s consumer segmentation and Google audiences/search. Interviews were structured to maximize the ability to capture soundbytes on a wide range of topics, allowing us to iterate and test different stories as we learn what works.

Ayana

Jason