The Micro Top | Integrated Campaign 2025 (TV, OTT, paid social)

Noom entered the GLP-1 game early on with Noom Med, and paired this new medical offering with custom labs, one-on-one coaching, and their award winning behavior change program. This combination was a groundbreaking one two punch for weight loss and created a path to healthy living for many people who didn’t have that option before. 

In late 2025 Noom launched a new micro-dosed GLP-1 product, which brought up the customer base and brought down the side effects of the drugs. This big step toward making GLP-1s more appealing and approachable demanded an even bigger launch campaign. Enter Rebel Wilson.

Following the success of previous campaigns that took a comedic angle, we got a little weird with it and let the micro-ness of microdosing take the spotlight. Definitely unique to the space, definitely over the top, and definitely memorable.  

Lounge (30 + 15 TVC)

Stand (30 + 15 TVC)

…and a taste of the paid social work that went with it.

Blooper reel!