New Recruits | Integrated Campaign (TV, OTT, paid social)

Noom knows that no two people’s biological baselines are the same. What works for one person might not work for another–and that’s just fine with us! For peak weight loss season 2024, we took a big swing with a comedic approach to build awareness of Noom’s personalized weight loss plans. And it worked! The spots performed 4.5x higher than any of the other scripted spots that had been produced at Noom. Ever.

New Recruits: Office (30 + 15)

New Recruits: Park (15)

Some fun YT Bumpers

YouTube Long Cut