New Recruits | Integrated Campaign 2023 and 2024 (TV, OTT, paid social, podcast)

Based on our previous success of using comedy to drive consideration on YouTube, we decided to try the comedic approach out on TV. And it worked…really, really well. 

Our first New Recruits campaign focused on Noom’s product offering of personalized weight loss plans, which was the focus of peak season in 2023. The spots performed 4.5x higher than any of the other scripted spots that had been produced at Noom. Ever.

Our second New Recruits campaign was a 2.0 complete with a repeat character from ‘Office’ to tie the work together. This time around the product messaging reflected a focus on GLP-1 medications. But the silliness stayed the same. And lifted awareness with some impressive star scores. 

2024 New Recruits: Post Office (30 + 15 TVC)

2024 New Recruits: Pickleball (30 + 15 TVC)

…and some of the paid social work that went with it.

2023 New Recruits: Office (30 + 15 TVC)

New Recruits: Park (15)

…and some fun YT Bumpers, too.

YouTube Long Cut