Monster High Prom 2014 | Art Direction & Design, Content Creation

the 2014 monster high prom was a 6 week awareness campaign celebrating everything ghoulish and fangtastic. the main task of this project was to build a fake social network + storyline for the school's prom - which meant writing a 6 week novella of all the drama, excitement, and fun that goes into a prom at monster high. my role in this project ranged from ux design to character development to art direction and site design.