Art Direction & Design, Branding, Content Creation

[ Editorial Content Hub for Electrolux North America ]

Live.Love.Lux. is an editorial lifestyle site curated by Electrolux. The idea behind the project is to communicate the brand's POV on design, food, and innovation to the world in an easy and relatable way. It's an execution of a brand acting as an editorial publisher.

For this project I lead the branding and site design, and on an ongoing basis I worked with the editorial team on content strategy and new ways we could keep improving the site.