pre-event

using a series of cryptic tweets sent from the official maze runner account and directed the lead character in the movie, we demanded he turn himself over to wckd, or one of his fellow runners would pay the ultimate price.

 

#EscapeTheScorch

When the main character refused to turn himself over to WCKD, social influencer Amy Marie Gaertner was “kidnapped” and the only way she could escape would be with the help of her fans. Using Soundcloud, Twitter and Snapchat, we created an interactive social experience that drove fan engagement and set the stage for a truly unique night. view the whole SnapStory here.