Fisher-Price TV & Digital Videos: Best Possible Start | Art Direction

in one ambitious week, our team shot 4 global tv spots and 2 digital videos for the north american market. these spots and videos are a key part of fisher-price starting to establish a new look and feel and appeal to younger families and parents. bright colors, pops of patterns, and a strong mix of minimal cleanliness with super saturated play lead the direction for these videos. the stories were cut down to be very product focused, but the intent was to bring storytelling back to them with the art direction.