Live Cooktop Challenge | Art Direction

This program was truly a marriage of two great brands and two great media. Food 52 is an up and coming yet highly respected resource for aspiring chefs, and Electrolux wants to be known as a resource for professional home cooking. The cooktop challenge was a live-stream event where 3 chefs on 3 different cooktops demonstrated their pluses and minuses while the social community watched and engaged. My role was building campaign elements to promote the event and art directing production day of.