Launching Apple Support's YouTube Channel

the goal: produce a globally scaleable series of youtube first videos that help educate apple users on how to better troubleshoot issues they have with their devices.

the solution: create a video style that is made out of a library of elements that is easily reusable and interchangeable

how we did it: Over the course of just a few months, our small, core team concepted, scripted, and produced 60 tutorial videos comprised of templated hand patterns, motion graphics, and visual systems. the project ranged from developing the platform strategy all the way through production and post.