Launching Apple Support's YouTube Channel

Apple designs their devices + software to be intuitive, but sometimes your grandma (or you) needs a little extra help

Over the course of just a few months, our small, core team concepted, scripted, and produced 60 tutorial videos to get Apple's support content up on Youtube and out into the world–helping people everywhere learn how to use their devices better. the project ranged from developing the platform strategy all the way through production and post.